Web Pages Making
Essential Questions for Developing a strategic web presence
DIRECTION
Key Objectives
1. What are the key Objectives of the website? KEY OBJECTIVES
1. what are we trying to achieve with our web presences?
2. how many new clients do we really want to gain (capacity to deal with traffic)?
3. how long o we have to achieve this and how long do we need to sustain it for?
4. what do we want them to do when they are on our site?
Audience Profile
2. Who is the target audience? TARGET
1. what is the profile of our taret audience
2. what is the profile of our current audience
3. demographic, technology officiency, connectivity, regional spread
3. what are the audience’s perceptions of the company? PERCEPTIONS
1. do we know what the current perception is our of company(strategies for discovering this)?
2. if so, what is it and do we like that perception?
3. what is the most important impression we want to make with the audience?
4. what do we need to tell the audience (key Copy)
5. why should the believe you? (PROOF)
4. How should we speak to the Audience? (technical, sales pitch or combination) TONE
1. based on our defined target audience and their perception how should we engage them
2. do we use technical speak (define / example eg white papers, faqs, )
3. do we use sales pitch (glossy imagery, flash videos, seeding statements)
Competitor analysis
5. Who are our competitors?
1.
6. What are the pros of their site? (design, content, functionality)
7. What are the cons of their site? (design, content, functionality)
OUTCOME
8. What is the impression you want to make? IMPRESSIONS
9. What do you need to tell the target audience? KEY MESSAGES
10. Why should the Audience believe you? PROOF
11. How do we want the audience to contact us? (e-mail, message center, VoIP, physical address, online center) CONTACT POINT
DESIGN
Information architecture
12. What information categorise would we group information under that best meets our Objectives?
13. How does the audience need to navigate within our site? NAVIGATION (search, bread crumbs, linked titles, read more buttons, flyout/dropdown menus, menu layering)
14. What is the inter-relationship between content items? SITE MAP
Functionality Value
15. What factors should we provide to make the site easier to do business with? FUNCTIONALITY (e-commerce vs informational – shopping cart, payment gateway, blog, subscription)
Find us
16. What are the key search phrases people use? META SUMMARY
17. What are the key words? META DATA
18. What domain names should we consider? DOMAIN NAME (consider print and memory tags)
19. What search engines do we wish to submit to? SEARCH
20. What other sites do we want to reciprocate links with? LINKS
21. What other techniques should we use to drive traffic?(Google Adwords, Paid links, paid placement)
Resourcing
22. What internal resources do we have available? (People, skills and time)
23. What external resources do we have available? (Consultants, Outsource developers)
24. What is our budget? BUDGET
25. How long do we have to deliver the site? TIMEFRAMES
Essential Questions for Developing a strategic web presence
DIRECTION
Key Objectives
1. What are the key Objectives of the website? KEY OBJECTIVES
1. what are we trying to achieve with our web presences?
2. how many new clients do we really want to gain (capacity to deal with traffic)?
3. how long o we have to achieve this and how long do we need to sustain it for?
4. what do we want them to do when they are on our site?
Audience Profile
2. Who is the target audience? TARGET
1. what is the profile of our taret audience
2. what is the profile of our current audience
3. demographic, technology officiency, connectivity, regional spread
3. what are the audience’s perceptions of the company? PERCEPTIONS
1. do we know what the current perception is our of company(strategies for discovering this)?
2. if so, what is it and do we like that perception?
3. what is the most important impression we want to make with the audience?
4. what do we need to tell the audience (key Copy)
5. why should the believe you? (PROOF)
4. How should we speak to the Audience? (technical, sales pitch or combination) TONE
1. based on our defined target audience and their perception how should we engage them
2. do we use technical speak (define / example eg white papers, faqs, )
3. do we use sales pitch (glossy imagery, flash videos, seeding statements)
Competitor analysis
5. Who are our competitors?
1.
6. What are the pros of their site? (design, content, functionality)
7. What are the cons of their site? (design, content, functionality)
OUTCOME
8. What is the impression you want to make? IMPRESSIONS
9. What do you need to tell the target audience? KEY MESSAGES
10. Why should the Audience believe you? PROOF
11. How do we want the audience to contact us? (e-mail, message center, VoIP, physical address, online center) CONTACT POINT
DESIGN
Information architecture
12. What information categorise would we group information under that best meets our Objectives?
13. How does the audience need to navigate within our site? NAVIGATION (search, bread crumbs, linked titles, read more buttons, flyout/dropdown menus, menu layering)
14. What is the inter-relationship between content items? SITE MAP
Functionality Value
15. What factors should we provide to make the site easier to do business with? FUNCTIONALITY (e-commerce vs informational – shopping cart, payment gateway, blog, subscription)
Find us
16. What are the key search phrases people use? META SUMMARY
17. What are the key words? META DATA
18. What domain names should we consider? DOMAIN NAME (consider print and memory tags)
19. What search engines do we wish to submit to? SEARCH
20. What other sites do we want to reciprocate links with? LINKS
21. What other techniques should we use to drive traffic?(Google Adwords, Paid links, paid placement)
Resourcing
22. What internal resources do we have available? (People, skills and time)
23. What external resources do we have available? (Consultants, Outsource developers)
24. What is our budget? BUDGET
25. How long do we have to deliver the site? TIMEFRAMES